Matinsa has joined ASECAP's #She Works#ICare campaign. This is the largest European campaign promoting road safety. Now in its third year, it highlights the need to raise awareness of road safety among road maintenance workers. 

In 2024, the initiative brought together 17 ASECAP member countries and hundreds of participants across Europe. With the participation of concessionaires and maintenance companies, the aim is to raise awareness of these critical issues. The event focuses on workers, ensuring their safety, combating accident rates and raising awareness of the preventive measures to be taken.

#She Works#ICare will feature immersion workshops, real-life testimonials and interactive simulations that will provide first-hand insight into the dangers these professionals face.

In 2024, the meeting enabled hundreds of people from the sector to participate, with more than 48 nationalities represented and 17 European countries involved, and interactive awareness-raising activities were carried out.

A campaign developed by ASECAP with the support of MATINSA.